White Colorism: lighter-skinned Black and Latino people look smarter to white people
colorism is discussed, it is almost exclusively framed in terms of
“black-on-black” discrimination. In line with
arguments highlighting the centrality of white racism, the present paper
that it is important for researchers to give unique
attention to white colorism.
Using data from the 2012 American National
Election Study, an example is presented on white
interviewers’ perceptions of minority respondent skin tone and
(N = 223). Results from ordinal logistic
regression analyses indicate that African American and Latino
respondents with the
lightest skin are several times more likely to be
seen by whites as intelligent compared with those with the darkest skin.
The article below concludes that a full accounting of
white hegemony requires an acknowledgment of both white racism and white